Information ProductConsider this: What’s the biggest reason millions of people log onto the internet each day? Simple. To get information. Google alone serves up 400 million searches per day! Why should you care? This quest for information is an opportunity for you to fill a need. And when done correctly, you can get paid for it, too!

Info marketing 101

First of all, an info business is the least complex business possible. You develop a product that is nothing more than information. And people pay you for the information inside it.. Sounds simple enough, right?

But how does it all work?

We’ve established that it’s a simple concept. But to make it a successful business you’ve got to provide information people want. So step one is to discover what kind of info people want. How do you do that?

A super simple trick is to just to check “answer” sites. Head over to ask.com or Yahoo! answers and look at the questions being asked there. Your goal is to find a common problem. That people are having trouble solving. Then just give them the answer in your ebook.

An encouraging word

If you’re concerned about information product development Consider this: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Just try to write one or two articles a day. And when you have a collection, refine and expand on them and put them together into an ebook.

OK, what’s so hot about digital products? Interestingly enough, we’re back to the name of this article Here are the seven reasons

1. Ease

An info product business runs on auto-pilot. And your customers need very little support. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.

You have no physical inventory. There’s nothing to ship. Your business is 100% digital.

2. Repackaging

Once you have a few info products created. You can just combine them into a more expensive product. It’s a simple matter to merge a few ebooks into one. And your new product will be able to carry a much higher sticker price. People will be willing to pay a lot more for one big ebook. As opposed to a bunch of little ones.

3. Resellers

When you own the product, you can sell resell rights to it. This is a very popular topic right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you get to charge two to three time as much for these rights.

4. Leverage

Leverage your ebook by using the content in different ways. Take parts of your info product and turn it into a email training series. And build your list with it. A list is it’s own reward!

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then you can use the reports as the front-end of your product funnel. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. Taking this technique to the max, you can let your affiliate give the reports away for you. Wait, did I say “affiliates”?

6. Affiliates

This one is huge. Once you have your own product. You’re able to let other people market it for you. Imagine having 100’s or 1000’s of other people promoting your products. You’ve got to have your own products to have affiliates.

7. Joint Ventures

Last, but definitely not least… Joint ventures are the biggest short cut to success known to man. So, I’d say this is the most important reason to have you own products. Because if you don’t have you own product, you’ve got nothing to JV.

Summing it up

If you don’t want to sell digital products by now, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because you’re the boss! So, don’t waste any more time:

  • Head over to Yahoo! answers
  • Find out what people need to know
  • Start writing

Information product development really is that simple. Before you know it, you’ll have your own info product.

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