Forty Thousand Dollars Later

Don't Go Broke

How often are you purchasing ebooks, strategy guides and software to build your Internet marketing (IM) business? Are you spending money left and right in hopes of finding the perfect Internet business system? Do you have a habit of buying everything you can, hoping to find the one last piece of your profit puzzle?

You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Many IMers are on the buy-buy-buy-and-buy-some-more treadmill.

And that’s totally understandable. It’s perfectly reasonable to purchase new products and information to refine your already-successful business. It’s sane and sensible to invest in new strategy guides to stay abreast of changes in the industry and to get your hands on innovative ideas. Making those purchases before you have a profitable business is a different matter, though.

Buying new tools to stay ahead of the games is very different from desperately making purchases in hopes of finding base-level success.

You want to handle this the right way. You don’t want to be the person who’s spent $40,000 on IM products and still isn’t making regular sales.

Making Smart Purchases

So, how do you avoid becoming the wrong kind of serial buyer? You need to build a solid foundation for your business. If you look at the core of Internet marketing, it’s really rather simple.

You need a product to sell. You must have a way to sell the product. You need a way to generate traffic to the site from which you’re making your sale offers.

That’s IM in a nutshell. All of what you do needs to relate directly to one or more of those core basics.

That means that you should start by building a solid foundation on all three fronts. Anything you buy as you’re building your business needs to address the construction of that foundation.

You need to build a solid foundation that will allow you to start making money online free before you begin worrying about the details. You can start experiencing real IM success after that foundation is in place. Then, you can pay for those new products with house money instead of digging a hole for yourself.

Smart Foundation Building

You can start building that money making foundation without going broke in the process. Here’s a great approach to getting the job done.

  • Get a smart, big picture understanding of Internet marketing. You need to hear, straight from the proverbial horse’s mouth, how things fit together and what really works.
  • Focus a great deal of effort on traffic generation. As noted, traffic is one of the three keys to a solid foundation. It’s arguably the most important component. Until you have adequate traffic, you won’t be able to find out if your products are attractive or if your copy is converting. You need to put eyeballs on your pages right away.
  • Secure ongoing support. An ebook can be great. A video can be invaluable. However, there’s nothing like developing an ongoing connection with a coach or mentor who has a history of success and a willingness to show you the ropes. Good mentoring increases efficiency, makes it easier for you to build a foundation, and allows you to avoid common mistakes.
  • Don’t overexpose yourself. Find a way to accomplish those objectives without putting yourself at risk of substantial loss. Find opportunities to get the essentials at bargain prices. Find a small business coaching opportunity that doesn’t require a fat up-front commitment and that doesn’t lock you into a multi-month contract.

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