Email DollarIf you’re going to be successful in internet marketing, you need to build a list. It’s the number one key to opening the success floodgates. After it’s built, it’s yours to use any time you want. Just push a button and print money – literally.

So, how do you build a list?

There are 3 factors in list building you need to consider:

  • The Squeeze Page
  • Your Bribe
  • The Thank You Page

Your Landing Page – The squeeze page is the first thing your visitor is going to see. It’s the page where you ask them for their email address. So, obviously it has to be well designed. And it needs to be simple to see how to opt in. You’ve also got to make a strong “close”.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. You opt-in rates will take a dramatic nose dive without it. The funny thing is that people just don’t know what to do unless you tell them.

One way to really spice up your squeeze page is to add a compelling video to the page. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. Then at the end of the video you can print “sign up now” on the video.

If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that give you squeeze page templates.

The Bribe – The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give your their email. Nobody likes spam, so most people guard their email closely. This means your bribe needs to be very attractive.

The key to a good bribe is that is has value. It has to be something that people actually want. And something from which they can derive a benefit. Here’s some examples:

  • A report
  • Software
  • Training videos
  • A multi-part email series

Basically, you just need some content. It’s got to be something helpful for your new subscribers. And nothing sells like “free”. If you make it good enough, they will give you their email in exchange.

If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. And you can get emails ghost written for about $20 – $25 each. So, you’ll get the whole series written for under $150.

Or again, you can find complete list building packages for sale online that include an email series. There are two important things about the email series. First of all it has to give the subscriber what you promised – valuable information. And it’s nice if it earns you some money, too. 😉 One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.

Your Confirmation Page – The “thank you” page is the final piece of the puzzle. This is where your visitor goes after opting into your list. A great thing to do here is provide some immediate value. This helps them feel they’ve made the right decision giving you their email. It also sets the foundation for your relationship with them. So when they get your email, they’re happy to hear from you.

Again, a simple solution to this is to get an email marketing package that includes everything. Or you can do it yourself. And write it all yourself. Or have someone ghost write for you.

Summing it up

It makes no difference whether you build your opt-in, bribe and thank you page. Or pay a freelancer to write produce it all for you. Or go with a complete package. The key is to start building your list. Because once its built… You can basically write your own meal ticket.

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