How to Make Your Website Accessible to the International Audience
The Internet is global but are you making the wonderful content of your website available only to people who read your language?
If you look at the top right corner of this website you’ll notice a little tab with the Google logo and ‘Translate’ written on it. Go ahead and click on it and you’ll see a top bar appear, it’s called Google Translate Tool, you can use this bar to translate my blog to any of the languages available on the tool.
If you wish to have this translation tool on your website go to the Google Translate Tool web page and grab the JavaScript provided and place it on the pages of your website. Here is a little tip from me, do not get the default script found on Step 4, but click on the +plus sign on Step 3 and you will get more options. Select the Tabbed for Display mode, then copy the snippet JavaScript code.
If you are using WordPress, you can place this JavaScript in your footer.php file or in a text widget in your sidebar. I advice placing the JavaScript in the footer because this will optimise your web page for faster loading.
Since I’ve implemented Google Translate I’ve noticed from my Google Analytics an increase in the number of visitors to my website from non-English countries.
Now, how about the quality of the translation of Google Translate Tool?
Given that I speak English and French, I find the quality of the translation is very good considering it is some software doing the translation. To get the best quality of translation from Google Translate Tool I recommend that you write fairly Standard English and keep away from using obscure idioms, acronyms and slang, then Google Translate Tool will do a good translation job. The translation may not be perfect, but at least your non-English speaking readers will get the gist of your content.
Now there’re more goodies available from Google Translate, if you want to find out what they are just click on the coming link and look below where it reads Do more with Google Translate. It might interest you to read what Google have to say about reaching the international audience.
Now if you would like to implement Google Translate on your website and handling code isn’t your thing, I can help you if you would simply contact me.
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Tagged with: English language • Google • Google Translate • International Audience • JavaScript • Machine translation • text widget • Translation • Wordpress
Filed under: Better website
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Welcome, my name is Ben Wan. I help people get started online by building their website. I also train them to run their own website.








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I have never thought about putting this on my blog and I see I maybe should do it.

You can reach bigger audience which is what we always want. Seems like an easy thing to do.
When it comes to the quality, I think less used languages are not perfectly translated (I speak several of those) but I think it is good enough to get the point of the post which is what you want.
Great post
Brankica recently posted..Site Build It! review – How to build business with the right tools
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Ben Wan Reply:
December 18th, 2010 at 8:40 am
Welcome back Brankica,
Adding Google Translate Tool to your website is so simple to do, there is no reason why not to do it.
What other languages do you speak?
Ben Wan
Ben Wan recently posted..Don’t Go Broke Trying to Build an Online Business
[Reply]
Brankica Reply:
December 18th, 2010 at 8:46 am
Well my native language is Serbian, I speak English, Italian, Croatian, some Arabic

Brankica recently posted..Site Build It! review – How to build business with the right tools
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Ben Wan Reply:
December 20th, 2010 at 11:53 pm
Hi Brankica,
Cool, meet Olivia below, she speaks Serbian too, it’s great to be able to judge for oneself the quality of the translation.
Ben Wan
Ben Wan recently posted..How to Make Your Website Accessible to the International Audience
[Reply]
I think the translator is getting better and better as time goes by. Seriously.

I mean, in the past, sometimes the material wasn’t even readable, now has a perfect translation.
It helped a lot that people can actually edit for a more readable material.
Hope to see you around
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[Reply]
Ben Wan Reply:
December 18th, 2010 at 8:49 am
Hi Fernando,
Welcome to my blog and thanks for leaving a comment. Yes, you are right the automatic translators are getting better.
Yes, hope to see you around again.
Ben Wan.
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[Reply]
Fernando Reply:
December 19th, 2010 at 12:56 pm
No problem, Ben

Fernando recently posted..Hey Blogosphere- I Am Here!
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Hi Ben, Brankica and Fernando,
Maybe it doesn’t matter about being perfect. How many of us speak with correct grammar anyway?
And as we learn to speak ‘SMS’ and ‘Tweet’ language the official structure deteriorates. But it’s all about communication.
If someone says ‘Shall I off the light?”, we understand.
it’s enough – it works.
However it is reassuring and nurturing to read beautiful prose in the correct structure when we sit with our books. Different tools for different situations.
Just to have the opportunity to reach other people in other languages is awesome. I want to ask Chinese friends to send me emails in pinyin and then i can test the Google Translate button on email.
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Ben Wan Reply:
December 21st, 2010 at 12:03 am
Hi Julia,
Very strange time we live in, we can write our message in our own language and let the computer do the translation for you and still communicate.
Ben Wan
Ben Wan recently posted..How to Make Your Website Accessible to the International Audience
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Ben, thanks for showing how to put Google Translate on a blog, it will really attract readers who have accidentally dropped by and can now read the content.
Google is improving on the translation aspect but structure wise, let’s say it is readable but not something you will hand in as an assignment.
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[Reply]
Ben Wan Reply:
December 20th, 2010 at 11:42 pm
Hi Paul,
Thanks for visiting my website and leaving a comment.
Paul, please considered having a gravatar, this is helpful to put a face to your name and not to be taken for a comment spammer. You may use a cartoon character if you don’t want to show your real face.
Ben Wan.
Ben Wan recently posted..Don’t Go Broke Trying to Build an Online Business
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I’ve definitely thought of putting something like this on my site, so this was a great read. I speak English and French too! (Quebec French, not Parisian French haha). I do use some slang here and there in my writing, so I would be a little worried about that not being translated very well. But I do think it’s important to appeal to global audience, so I find this very helpful.

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Ben Wan Reply:
December 20th, 2010 at 11:47 pm
Salut Elise,
Re-Bienvenu, donc tu es Canadiene de la région de Quebec? Est-ce que tu lis les blogs en français? Si tu connais des sites francophone interressant, partage m’en leur addresses.
[To those who don't read French, use the Translate tool above]
Ben Wan
Ben Wan recently posted..Don’t Go Broke Trying to Build an Online Business
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Hi Ben, Thank you very much for installing the Google Translate on my website. You made it look so easy and as you probably gathered handling all those codes isn’t something that I comprehend too well, so I really appreciate you doing that for me.
I was brought up with 2 languages – Serbian & Hungarian but I can also communicate in German and have many friends and clients in various parts of the world, so this is an awesome bit of technology – and it is soooo clever- I tested it. It translates with common sense – not just some robotic ‘brain’.
Thanks again
Olivia
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[Reply]
Ben Wan Reply:
December 23rd, 2010 at 1:56 pm
Hi Olivia,
It feels good to be able to tell your relatives and friends from your country of origin to check out your website and read it in their native language.
Cool, anything that can get you more traffic is worth implementing.
Ben Wan.
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Ben, I just tried translating your site into Ukrainian (definitely not a common language) and the translation was actually pretty dang good. It was much better than I thought it would be. Perfect? No. Good enough to understand what you were talking about in the post? Yes.
I’ve gotten a couple trackbacks from some Italian sites, and I’ve used Google Translate for that.
Great post, Ben! Thanks for sharing this info with us.
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Ben Wan Reply:
December 23rd, 2010 at 2:00 pm
Hi Tristan,
It seems everybody is testifying that Google Translate Tool does a very good translation job. I can’t see Google translate on your site, where is it?
Ben Wan
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Its really great to hear from those of you who don’t speak English as your native language say this tool works pretty well. Very good. And I must thank Ben.. as its a really useful tweak for my site.. in fact he just talked me through putting it up – in 4 minutes.. Ben .. don’t know what I would do without you sometimes. Lazy me .. I have trouble reading.. must be a very bad student.. but I have to say you are a very patient teacher!
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[Reply]
Ben Wan Reply:
December 23rd, 2010 at 2:04 pm
Hi Shazar,
It’s just incredible how a simple script like this can open your website to the world.
Helping people get their website more exposure is what I love to do.
Ben Wan
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Hi Ben! Great topic. It’s not often we see blogs with translation available for their international visitors. I do use it (the Google Translation tool especially because I didn’t want to use a plugin). But it was not a brainstorm on my part – it was seeing some international visitors in my stats coming from search engines in other countries. It dawned on me then that unless they had a good grasp of English, having found my article might not do them a bit of good! That’s when I added translation ability.
Thank you so much for pointing up this topic, Ben. Translation helps foster bringing us all closer together without artificial barriers.
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Ben Wan from Wordpress Technical Support Reply:
December 31st, 2010 at 9:10 am
Hi Varnessa,
Nice to see you here. You’re right the Google Translate Tool script is so short and “lightweight” that I prefer to use it to a plugin. It only makes sense to do anything to make your visitors have a better experience with your website.
Ben Wan
P.S. Your blog is awesome.
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Vernessa Taylor from Local Business Coach Reply:
December 31st, 2010 at 5:45 pm
Hi Ben,
Thank you for the compliment and taking time to drop by.
I will agree with others that Google Translation tool does a reasonable job. Though I only speak English, I wrote a guest article for a German blog a few months ago. I wanted to say some passages in the readers’ native tongue, so translated them with Google. When I asked the blog owner how well they were translated, he said the passages were pretty good. He only had to fine tune a bit to make them a little less formal.
Even today, a French-speaking fellow added me as a source on Amplify. All his Amplified material is in French (so I was very flattered). When I used the automatic Google translation tool that pops up in the browser, his material was made very clear to me in English.
Ah yes, the wonders of the computer, Ben!
Happy New Year in Perth!
Vernessa Taylor @ Local Business Coach recently posted..Dance A Jig- Build Your Own Unscientific Blogging Scorecard
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Translation software seems to have come on in leaps and bounds recently.
I remember that it used to be a fun game to translate song lyrics into another language and back again, and the english would return so broken that it would be hard to recognise the song.
I tried this post in French, and (as far as my French goes, anyway) it did seem pretty accurate.
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