How and why to build an email list
You’ve probably heard this common Internet marketing mantra a million times. The money is in the list. Building your own list is one of the last legitimate home based business opportunities. You can’t afford to ignore this powerful approach.
Why it works
Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.
People are also more likely to buy from those with whom they feel a trusting connection. List marketing gives you a chance to develop a relationship with the people on your list. That increases your credibility, producing more sales.
How to do it
Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should convince readers to sign up for your list. Nothing else really matters.
The use of a free gift is an effective way to persuade visitors to join your list. You can use this proven approach to build yourself a serious business.
It’s not enough to have a good freebie, though. Building a squeeze page the right way is just as important. There are proven ways to build an optimal squeeze page. You should be using those approaches. As such, you’ll want to rely on these three strategies.
Squeeze page basics
First, keep your squeeze page free of any links leading to other sites of pages. You want people to sign up for your list, not to have them click away to something else.
Second, you’ll need to write a short, powerful message. You want people to take advantage of your free offer and to become a subscriber, not to complicate the situation. Remember, your squeeze page exists solely to generate sign ups. Every line of that squeeze page should exist to serve that objective.
Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.
If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll be able to build trust and credibility with your subscribers. It will also allow you to reach them with your marketing messages on multiple occasions.
Online list building is a powerful way to improve your Internet marketing performance. The fact that so many successful marketers embrace list building isn’t an accident. It’s true – the money is in the list!
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