If you’ve got a website, it makes sense to want to know how well your website is doing. The Alexa Ranking, which I’ve introduced you in a previous post, will give you an indication of how well your website is doing relative to other websites in terms of traffic, but it will not reveal to you exactly how many people are visiting your website and from where in the world.

In this post I will introduce to you tools that will perform the function of counting the exact number of visits your website is getting. They are called “website analytics” or “website metric” tools. I’ve personally used two of these tools, namely SiteMeter.com and Google Analytics.

My first experience with a website metric tool was SiteMeter.com which I used with my blogger blog. After a few years I started using Google Analytics.

When I first started to use Google Analytics, I found it hard to use because it presents its data differently to SiteMeter, which I was familiar with, and Google Analytics is not very simple or very intuitive to use.

Nevertheless, it’s not that hard to make sense of Google Analytics if you have an inquisitive mind and like to experiment with the tools. Once you start to understand the data presented in Google Analytics you wouldn’t want to do without it.

If you are not currently using a website analytics tool, please do so. The effort is worthwhile because through it you will be able gather Intelligence statistical data about your website. For example, with a website analytics tool you will be able to measure the return on investment (ROI) for your website, monitor your search engine optimisation (SEO) effort, find out which keywords your visitors are using to find your website, find out the most popular page of your website, find out which other websites are sending traffic to your website, etc.

If you ask me which website analytics tool to use, I would highly recommend you use Google Analytics. Here are the reasons why:

a)      It’s free.

b)      It integrates nicely with other Google applications, like Google Adwords, Google Adsense, and Google Webmaster Tool. Actually if you intend to use Adwords to advertise your website, integrating Google Analytics to your website isn’t even a choice, it’s a must.

c)       Google likes to see activity on your website, by using Google Analytics you are letting Google know your website is alive and well.

Now, I am going to briefly explain how to get started with Google Analytics. For a more detailed explanation please follow the help provided by Google as you sign up.

You can get started with Google Analytics if you already have a Gmail account. You can use your Gmail account to sign up for a Google Analytics account. However, I would advise you to use a different or new Gmail account for your Google Analytics. This is for security reasons, as you may want to keep the email address connected to your Google Analytics, Adwords, Adsense, or WebMasterTools accounts private because it will be linked up to your credit card account.

You can access or sign up to Google Analytics through the following link http://www.google.com/analytics

After you sign up you will need to create a New Website Profile then comes the tricky bit. After you’ve created the new website profile Google Analytics will give you a special code (more precisely a JavaScript code) which you must insert into your website. How you insert the JavaScript code into your website will be different depending on how your website is constructed, whether it is a WordPress blog, or another Content Management Software site or just plain html. If you don’t know how to do this or you are not confident about doing this, I would suggest you let someone with more technical knowhow help you with this, because you may break your website in the attempt of inserting the Google Analytics code to your website.

If you need help with inserting the Google Analytics code to your website, I can provide this help to you, you just need to contact me here.

After the Google Analytics code has been inserted into your website, you’ll need to wait up to 24 hours to start viewing the traffic statistics for your website.

Below are some action steps you can take after reading this post.

Action Steps

1. Sign up for Google Analytics

2. Insert the JavaScript code into your website or contact me to help you with connecting Google Analytics to your website.

3. Learn how to interpret the data of Google Analytics: well, interpreting the data will be the subject of a future post, I will walk you through how to interpret the data of Google Analytics, for example what does “bounce rate” mean?

Have fun, and see the number of your website visitors increase every day.

If you’ve liked this post, please click the Like button below, share it with your friends on Twitter and bookmark it.

Related Posts Plugin for WordPress, Blogger...

Tagged with:

Filed under: How ToSEOWhat-is

Like this post? Subscribe to my RSS feed and get loads more!